Book Title: Swipe to Unlock: The Non-Coder's Guide to Technology and the Business Strategy Behind It
Publisher: CreateSpace Independent Publishing Platform
Author: Neel Mehta
How does Google decide which ads to show you?
Why would Amazon offer free shipping with Prime if it loses them money?
How did Target use big data to know that a teenager was pregnant before her own father did?
You don't need a computer science or business degree to answer questions like these. Swipe to Unlock uses real-world case studies to break down the core concepts of technology and business strategy -- all without writing a single line of code or reading a single financial statement.
This #1 Amazon Business Bestseller has been featured in Business Insider and was touted as "our generation's Rosetta Stone for enabling non-engineers to peer into the technology changing everyday life" by Jeremy Schifeling.